Who We Are

Since 1999, we have covered the news, views, politics and entertainment of Northwest Florida with passion. We are dedicated to giving readers a fresh approach to news and what is happening behind the scenes.

We’re feared by the politicos, read by the influentials and loved by those who share our passion for this area. There are truly no sacred cows. People wait for us to weigh in on the major stories in the community.

Our stories are presented with energy and enthusiasm. The writing is thorough and fun to read. While other newspapers have seen their readership decline, we’ve developed a loyal fan base, particularly among those under age 40.

We are the little paper with huge voice that is heard statewide and nationally. Our writing has been profiled in the New York Times, Time Magazine and The Daily Beast. Our publisher, Rick Outzen, has appeared on Dateline NBC, Oxygen and Discovery ID,  is an award-winning author and a regular commentator on several nationally-syndicated radio shows.

All of which drives traffic to our newspaper, this website and our blog.

Want to know more? Download our Media Kit.

If you need more information, email publisher Rick Outzen @ or editor Joani Delezen @ Or call us at 850-438-8115. We look forward to working with you.