About Us



“The Founding Fathers gave the free press the protection it must have to fulfill its essential role in our democracy. The press was to serve the governed, not the governors. “ — Justice Hugo Black,  New York Times Co. v. United States (1971).

We published our first issue July 1, 1999 to serve the governed, not the governors, by reporting the news that matters the most to this community that we love so deeply.

We aim to tell the story behind the stories in politics, music, arts and entertainment. We aren’t afraid to challenge the powerful, push against the status quo and have become known for our stands on issues such as the Community Maritime Park, deaths in the county jail, BP oil spill and other environmental injustices. Our news articles and investigative reports have garnered awards and the attention of all the major news networks — nationally and internationally.

Our stories are presented with energy and enthusiasm — along with writing that’s thorough, thought-provoking and fun to read. We will make you laugh, curse and sometimes gasp, but you won’t want to miss an issue.

Inweekly Basics

Weekly Circulation – print and digital versions: 20,000
Distribution Sites: 300 plus
Areas: Pensacola, Pensacola Beach, Gulf Breeze, Milton, Pace, and Navarre.
Percentage Read: 96% – most are picked up by Sunday morning
Weekly Readership:
Print: 31,860; Digital version (complete issue, including ads): 3,984      Total: 35,844


The Independent News is owned by Inweekly Media. Rick Outzen, the paper’s publisher, owns 90 percent of the paper. The remaining 10 percent is owned by J. Collier Merrill, Ray Russenberger and Charles Emling, III, none of which own more than five percent of the stock. Outzen has complete control over the editorial and operations of the newspaper and its websites.

Who are our readers?

Our readers aren’t a vanilla kind of crowd. They’re dynamic, quirky, passionate, interested and involved. They represent and help shape the attitudes and values of this community.

They are smart. They are more likely to have four-year college degrees and advanced degrees. They have higher than average household incomes. They are more likely to be employed in professional/technical or managerial positions, and are more likely to own a business or be in an executive role.

Our readers are active. They read a lot and travel, so you’ll find them on the beach with book in hand when they need to relax. They go to more concerts, go to more movies and eat out much more frequently than the average adult.

Our readers are trend setters, early adapters.  They are open to technology and to change. When compared to the average adult, our reader will buy more houses, cars, TVs, stereos, computers, and home furnishings during the next year. They’re your best customers.